McCreadie Named DirtonDirt.com ‘Social Media Superstar’ Of 24th Annual USA Nationals At Cedar Lake Speedway

Winner Of Rich Crown-Jewel World of Outlaws Late Model Series Event Collects $500 Bonus

By Kevin Kovac, WoO LMS P.R. Director

CONCORD, NC – Aug. 9, 2013 – Tim McCreadie wasn’t merely a standout on the racetrack in winning last Saturday night’s 24th annual World of Outlaws Late Model Series USA Nationals at Cedar Lake Speedway in New Richmond, Wis. He shined in the social-media world as well.

With McCreadie’s spectacular march to victory in the 100-lap crown-jewel event earning him more mentions on Twitter and Facebook than any other driver in the talented field, he was declared the winner of the first-ever DirtonDirt.com Social Media Superstar Award. The distinction added another $500 to the already impressive $50,150 he collected for the biggest triumph of his decade-long dirt Late Model career.

The DirtonDirt.com staff reviewed comments made by fans on Twitter and Facebook – categorized by the hashtag #CedarLakeLive – during the USA Nationals and found that McCreadie’s name overwhelmingly appeared most often.

“It was pretty clear by the end of the weekend who the winner of the DirtonDirt.com Social Media Superstar Award was,” said DirtonDirt.com founder and CEO Michael Rigsby, whose dirt Late Model news website produced a live internet broadcast of the USA Nationals weekend. “It was nearly 2-to-1 (in favor of McCreadie) with the buzz he generated on Twitter and Facebook. ‘T-Mac,’ ‘McCreadie’ – you name it, the fans were tagging him and the broadcast on social media. He was the clear winner when it was all said and done.”

That McCreadie, 39, of Watertown, N.Y., was the driver who got fans talking – or, more specifically, posting – during the USA Nationals was no surprise. The popularity of his win was evident after the race’s checkered flag by the fans that crowded into Victory Lane to snap his picture and the enormous crowd of well-wishers that gathered at his trailer in the pit area to celebrate with him

During his joyful post-race interview on the public address system, McCreadie invited Cedar Lake’s packed house of fans to stop by and party with him and his Sweeteners Plus team members. The USA Nationals attendees didn’t disappoint, inundating McCreadie and Co. to create a memorable scene.

“It was probably the most people I’ve ever seen around me car in the pit area after a race,” said McCreadie, who has vaulted to second on the 2013 WoO LMS earnings list ($172,370) thanks to his success in the USA Nationals. “The fans up there at Cedar Lake are just crazy. They were all just wanting to be a part of everything I guess. It seemed like nobody wanted to leave.

“A bunch of them even got ahold of a (Sharpie) marker and started signing their names on my car. By the end of the night they were signing all over the left-front flapper, the hood, the door. That was pretty neat.”

McCreadie said he finally went off to bed in the lounge of his team’s trailer shortly before 3 a.m. He and his crew were picked up about noon on Sunday by their Wisconsin-based engine builder, Bill Schlieper, to grab some lunch and finally headed out of the Cedar Lake pit area in their hauler at mid-afternoon.

Yes, the 2013 USA Nationals will never fade from McCreadie’s memory. Receiving the DirtonDirt.com Social Media Superstar Award just adds even more significance to his accomplishment.

“It’s really humbling more than anything to know that so many people were paying attention to what we did,” said McCreadie. “I’m sure a bunch of the people who mentioned us on Twitter and Facebook, congratulated us or whatever, were at the races, but it’s pretty cool that people at home or wherever were also getting on different types of social media outlets and talking about me and our race team.

“I don’t really get on that social-media stuff at all anymore, but it is kind of cool to know that even though I’m not much of a part of it that people are talking about us on it. And to make some money off it from it is really cool too. I have to thank Michael Rigsby and the guys at DirtonDirt for coming up with the award.”

McCreadie is still on the road – he left his team’s Empire State shop on July 25 – to compete in this weekend’s North-South 100 at Florence Speedway in Union, Ky. He will be back in action with the WoO LMS next weekend when the national tour heads to the Wolverine State for a doubleheader on Aug. 16 at Winston Speedway in Montague, Mich., and Aug. 17 at Merritt Speedway in Lake City, Mich.

The USA Nationals Social Media Superstar is one of three special awards – all worth $500 – that DirtonDirt.com has presented to drivers competing on the WoO LMS so far this season.

Brady Smith of Solon Springs, Wis., won the ‘Wild West Tour Invader Bonus’ last month for being the non-WoO LMS driver who accumulated the most points on the circuit’s four-race swing through Wisconsin, Minnesota, Wyoming and Manitoba.

Brandon Sheppard of New Berlin, Ill., , meanwhile, received the ‘Illinois Bullring Bonus’ as the DIRTcar UMP Late Model racer who registered the best combined finishes in the Illini 100 on April 5-6 at Farmer City (Ill.) Raceway and Prairie Dirt Classic on July 26-27 at Fairbury (Ill.) American Legion Speedway. He finished fifth at Farmer City and eighth at Fairbury.

DirtonDirt.com, which provides news coverage, results and features on all types of dirt Late Model racing, is offering two more $500 WoO LMS awards this season. The DirtonDirt.com Hard Charger Award will go to the tour regular who gains the most cumulative positions in WoO LMS A-Mains during the 2013 season, and the first-ever DirtonDirt.com WoO LMS Most Popular Driver Award will be determined by fan voting during the World of Outlaws World Finals Nov. 7-9 at The Dirt Track at Charlotte in Concord, N.C.

The World of Outlaws Late Model Series is brought to fans across the country by many important sponsors and partners, including: American Racing Custom Wheels (Official Custom Wheel), Arizona Sport Shirts (Official Apparel Company), Armor All (Official Car Care Products), Hoosier Racing Tires (Official Racing Tires), KMC (Official Custom Truck Wheel), STP (Official Fuel Treatment), Vicci (Official Uniform), VP Racing Fuel (Official Racing Fuel), DirtonDirt.com (Hard Charger Award) and McCarthy’s One Hour Heating & Air Conditioning (Raye Vest Memorial Pill Draw Award); in addition to contingency sponsors: Butlerbuilt, Cometic Gasket, Comp Cams, Dominator Race Products, Edelbrock, Eibach Springs, JE Pistons, JRI Shocks, Klotz Synthetic Lubricants, MSD Ignition, Ohlins Shocks, QuarterMaster, Roush Yates Performance Parts, Superflow Dynos, Wrisco Aluminum and XS Power Racing Batteries; along with manufacturer sponsors Capital Race Cars, Integra Shocks, GRT Chassis, Jake’s Carts, Racing Electronics, Rocket Chassis, TNT Rescue, and Warrior Chassis.