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World of Outlaws Welcomes NGK Spark Plugs as Official Spark Plug of Sprint Car and Late Model Series


World of Outlaws Welcomes NGK Spark Plugs as Official Spark Plug of Sprint Car and Late Model Series

CONCORD, NC — April 12, 2018 — The World of Outlaws is pleased to welcome NGK Spark Plugs as the Official Spark Plug of the World of Outlaws Sprint Car and Late Model Series through 2019.

NGK Spark Plugs — the Ignition Specialist — is the world leader in OE spark plug technology for small engines to domestic and import automotive engines to performance racing engines. Matching the right spark plug to a specific engine type is critical for fuel efficiency and optimum power. 

“Forming a partnership with NGK was a straightforward decision,” said World of Outlaws CMO Ben Geisler. “They have excellent products for our competitors, along with a strong involvement in motorsports. We look forward to having them join us in dirt track racing.”

“We’re excited to work with the World of Outlaws,” said Danielle Orlando, General Manager of Marketing for NGK Spark Plugs (USA). “The Series offers a great platform to not only promote NGK’s innovative product portfolio but really engage with the racers, engine builders and fans looking for superior performance.”

The two-year partnership will include contingency awards and additional incentives for drivers while also providing NGK the opportunity to promote their full breadth of automotive and non-automotive products. There are a number of different types of motors out there and NGK makes a spark plug for just about all of them.

For more information about NGK Spark Plugs and where to buy their products, please visit


NGK Spark Plugs

Since 1936, NGK Spark Plugs has been the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, NGK manufactures NGK Spark Plugs and NTK Oxygen Sensors for virtually every automotive manufacturer in the world.

NGK has built a reputation for quality and reliability, and a commitment to excellence continues to be the driving force behind the company’s advanced research and development programs. With state-of-the-art manufacturing, inventory, and distribution facilities, NGK is dedicated to providing customers with world-class products and services.

In addition to serving OE automotive and aftermarket customers, NGK also produces spark plugs for motorcycle, power sports, marine and small engine manufacturers. NGK also offers complementary product lines including resistor caps, spark plug wires, and high-performance cables.

In North America, NGK is headquartered in Wixom, MI and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL.

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