Speed Dawg’s award-winning shift knobs will get the World of Outlaws treatment with a new collaboration between the two brands.

The company will offer four officially licensed World of Outlaws shift knobs, with three featuring the iconic World of Outlaws logo and one showcasing the fan-favorite Be An Outlaw design.

“I’m super excited about this partnership because I grew up on Sprint Car racing,” said Chris Figdore, founder and general manager of Speed Dawg. “I was at Outlaw races from the very first season in 1978 as a kid, and with Kevin Gobrecht having been one of my best friends it’s also special because the Rookie of the Year title is in his name. I’m greatly excited to be partnering with the World of Outlaws.”

Speed Dawg was founded in 2005 with the objective to promote and sponsor motorsports. The company started off making clothing before introducing shift knobs in 2007. In 2010, Speed Dawg was awarded a SEMA Global Media Best New Product Award for introducing the Von Hot Rod Signature Series Pinstriped shift knob. Its products have also been featured on premier television broadcasts and used in racing series like NASCAR and NHRA.

Along with Figdore’s passion for the World of Outlaws, Sprint Car racing is already in Speed Dawg’s DNA, having been the founding title sponsor of the Central Pennsylvania Sprint Car Points Series and handing championships to the likes of Fred Rahmer and Greg Hodnett.

The World of Outlaws shift knobs are available now and can be purchased at Speed Dawg’s website.

For the full World of Outlaws NOS Energy Drink Sprint Car schedule, CLICK HERE.

If you can’t make it to the tracks, you can watch every World of Outlaws race live on DIRTVision.