World of Outlaws Sprint Car Series Teams Up with Cell Phones for Soldiers

Fans are encouraged to donate used mobile devices at series events to help deployed troops phone home

CONCORD, N.C. – May 11, 2012 – World Racing Group is excited to announce a new partnership with Cell Phones for Soldiers as part of its “Outlaws Give Back” charitable initiative.

The World of Outlaws and Cell Phones for Soldiers will kick off their efforts with a cell phone drive Friday, May 25, at the Circle K NOS Energy Outlaw Showdown at The Dirt Track at Charlotte. Every fan with an adult paid admission ticket who donates a cell phone will receive a free fan pit pass upgrade.

Used and unwanted cell phones will be collected throughout the summer at World of Outlaws Sprint Car Series events across the country. Fans can drop off gently used phones at the World of Outlaws Sprint Car Series souvenir trailer or at the World Racing Group office in Concord, N.C. Postage paid donation bags will also be available at both locations for anyone wishing to make a donation after they return home. The donated cell phones are sent to Michigan-based ReCellular, the world’s largest recycler of used mobile devices. The money raised provides deployed and returning troops cost-free methods to communicate with family while serving in the United States military.

“We want to come out of the gate strong with our Cell Phones for Soldiers fundraising efforts, and the timing couldn’t be better than at the Memorial Day weekend event at The Dirt Track at Charlotte,” World Racing Group CEO Brian Carter said. “We believe in what Cell Phones for Soldiers is doing and we are able to help mobilize their efforts at 27 of our events throughout the summer. We also plan to take this program to Super DIRT Week in Syracuse, N.Y., in October and then back to Charlotte in November at the Lowes Foods World Finals. Dirt track fans are the best fans in the world and their generosity will make this a success.”

For every donated phone valued at just $5, Cell Phones for Soldiers is able to provide two-and-a-half hours of free talk time to deployed troops. It is estimated that 130 million cell phones will be replaced each year in the U.S. alone. Donating a phone provides a soldier with free means of communication with their families, as well as keeping cell phones out of landfills. For a complete listing of World of Outlaws Sprint Car Series events, click www.WorldofOutlaws.com. For more information on Cell Phones for Soldiers, click www.CellPhonesForSoldiers.com.

The World of Outlaws Sprint Car Series is brought to fans across the country by many important sponsors and partners, including: Armor All (Official Car Care Products), STP (Official Fuel Treatment), Goodyear Tires (Official Tire), Gravely Tractors (Official Lawn Equipment), University of Northwestern Ohio, VP Racing Fuel (Official Racing Fuel), Vicci (Official Apparel); in addition to contingency sponsors, including: Cometic Gasket, Comp Cams, JE Pistons, Klotz Synthetic Lubricants, KSE Racing Products, MSD Ignitions, Penske Shocks, Superflow Dynos and Wix Filters; along with manufacturer sponsors, including: Astro Titanium, ButlerBuilt, Fuel Safe, Intercomp, J&J Auto Racing, Jake’s Carts, Racing Electronics, S&S Volvo and TNT Rescue.

About Cell Phones for Soldiers
Cell Phones for Soldiers Inc. (CPFS) is a 501(c)(3) non-profit organization dedicated to providing deployed and returning troops cost-free methods to communicate with family while serving in the United States military. Based in Norwell, Mass., CPFS was founded in 2004 by Robbie and Brittany Bergquist, then 12 and 13 years old. From the recycling of used mobile phones and cash donations, the organization has provided more than 150 million minutes of free talk time for deployed military members. CPFS’ gently-used phone collection efforts have kept nearly 10 million cell phones out of landfills. For more information, visit www.cellphonesforsoldiers.comorhttp://www.facebook.com/JoinCellPhonesforSoldiers.