Concord, NC — World Racing Group announced today that Alltel Wireless, America’s largest network, providing coverage across the nation, will be the title sponsor for the 37th Annual DIRTcar Nationals. The DIRTcar Nationals feature the Advance Auto Parts World of Outlaws Sprint Car Series™, the World of Outlaws Late Model Series™, the Advance Auto Parts Super DIRTcar Series™ and UMP DIRTcar Racing™.
The Alltel DIRTcar Nationals is the perfect spot to launch the 2008 racing season with 12 consecutive nights of racing and more than half a million dollars at stake during the Feb. 5-16 event at Volusia Speedway Park near Daytona Beach, FL. The 2008 Alltel DIRTcar Nationals at the high-speed half-mile oval in Barberville, FL is once again expected to attract more than 60 410-winged sprint cars, 100 dirt late models, 40 big block modifieds and 70 UMP DIRTcar open wheel modifieds.
“Becoming the title sponsor of the DIRTcar Nationals is a great way to introduce passionate racing fans across the country to Alltel’s products and services,” said Samira Zebian, director of sponsorship marketing for Alltel Wireless. “As the official wireless partner of fans, we will enhance the experience at the track by rewarding Alltel Wireless customers with exclusive perks throughout the 12 day event along with equipping the Speedway with a videotron, so fans can watch the race and see instant replays from all angles.”
“We are proud to have Alltel Wireless involved in the 37th Annual Alltel DIRTcar Nationals,” said World Racing Group Chief Marketing Officer Ben Geisler. “Alltel is taking a very proactive role in the event that will cause fans and racers across the country to take notice.”
Reserved seat tickets for each night of the Alltel DIRTcar Nationals can be purchased online at www.VolusiaSpeedwayPark.com.
About DIRT MotorSports, Inc., d/b/a World Racing Group
Based in Concord, N.C., World Racing Group (WRG) is a national sanctioning body, real-estate operator, and sports entertainment company serving the dirt racing industry. WRG sanctions sprint car racing as the Advance Auto Parts World of Outlaws Sprint Car Series™, late model racing as the World of Outlaws Late Model Series™, big block modified racing as the Advance Auto Parts Super DIRTcar Series™ and sanctions more than 4,000-races a year under the DIRTcar Racing™ banner. In addition, WRG owns and operates seven speedways. WRG races can be heard online at DIRTVision.com®. To learn more about World Racing Group, visit worldracinggroup.com.
About Alltel Wireless
Alltel is owner and operator of the nation’s largest wireless network and has more than 12 million customers. For more information about Alltel, please visit www.alltel.com.