KMC Wheels and American Racing join World of Outlaws
Wheel brands reach out to dirt track racing fans
CONCORD, N.C. (March 4, 2013) – KMC Wheels and American Racing Wheels are joining the World of Outlaws as a sponsor of the World of Outlaws STP Sprint Car Series and the World of Outlaws Late Model Series in 2013. The move signals a commitment by the aftermarket wheel brands to a passion shared by more than a million fans that attend World of Outlaws events each year. (Paul Arch photo)
The two brands will share the “Official Wheel of the World of Outlaws” designation.
“Our customers are action sports fans,” said Dan Ricehouse of Wheel Pros. “They’re passionate about their vehicles and passionate about racing. We share that same excitement, and are very active in supporting the activities that are important to our customers. Our whole company is thrilled to be involved.”