STP Becomes World of Outlaws Sprint Cars Title Sponsor
Multi-year agreement between storied racing brands begins with 2013 season
CONCORD, N.C. (Aug. 9, 2012) — STP® and the World of Outlaws, two of the most storied brands in motorsports history, are excited to announce a multi-year title sponsorship agreement. Beginning in 2013, the series title will be the World of Outlaws STP Sprint Car Series.
STP brings more than 40 years of racing history to 34 years of the World of Outlaws barnstorming dirt tracks across the country, making this sponsorship a perfect fit to showcase STP to the dedicated fans that follow the premier sprint car series in the world.
“We’ve worked with the World of Outlaws for the past three seasons and have been extremely pleased with our ability to engage fans and tell the STP story,” said Jamie Kistner, Senior Brand Manager of STP. “We are excited to leverage STP’s racing heritage with such a strong community as the World of Outlaws and to continue to grow our racing portfolio.”